Lemmy Slows The Pace

Motorhead recently allowed their classic "Ace of Spades" to be used in a beer commercial, and at a very much slower pace than the normal frenetic version even. The result is some very cool stuff. Here's the full 90 second commercial and full 5 minute documentary on the making of the commercial from Kronenburg 1664's YouTube channel.

"On October 4th 2010, we took Lemmy and his band Motorhead to a French bar. Here, inspired by the laid back atmosphere and a slow, cold Kronenbourg 1664, they played their legendary manic song, Ace of Spades, at half the normal speed. This footage was shot whilst Lemmy and the band were working on the new slowed down version of the track in the recording studio."